So the formal TV debates are over, and election day is here. What we’d like to see is more people passionately arguing for and against the party of your choice – as the margin for difference within the parties is pretty slim, and seemingly all parties are leading on a character vote, pulling on those Pathos strings. Whether it’s Clegg’s “vote for the new guy”, Cameron’s “vote for change and sensibility” and Brown’s “vote for experience”.












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